§ 6.73.310. Vehicle to display company name, color scheme insignia and numbering—Restrictions.

A.

Each LSV shall bear on the rear of the vehicle, above the taillights, in letters not less than two inches in height, the name of the company, phone number of the company, and may, in addition, bear an identifying design which has been approved by the MTLC.

B.

No LSV covered by the terms of this chapter shall be licensed which bears a color scheme, identifying design, monogram or insignia which, in the opinion of the MTLC, conflicts with or imitates any color scheme, identifying design, monogram or insignia used by another LSV company in such manner as to be misleading or such that it tends to deceive or defraud the public.

C.

If, after a certificate of public convenience and necessity has been issued for a LSV under this chapter, the color scheme, identifying design, monogram or insignia thereof is changed so as to be, in the opinion of the MTLC, in conflict with or imitate any color scheme, identifying design, monogram or insignia used by any other person, owner or operator, in such manner as to be misleading or such that it tends to deceive the public, the certificate of or certificate covering such LSV shall be suspended or revoked.

(Ord. BL2014-993 § 1, 2015)